Story behind the app
We came up with this new messaging idea and concept that we named "Button Messaging". We were first thinking of elderly people and how we could assist them by bringing very large HELP and I AM OK buttons on their phones to click.
For our delight we then discovered that the same use case was warmly welcomed by parents of young kids and travellers.
The value of "one click to send a fast SMS with location" turned out to fit even broader use scenarios as there is actually no limit for use cases and contexts. The app uses standard SMS so it works across all phones and everyone we talk to seems to have the use purpose of their own.
One wants to ask their buddies for a beer letting them know the bar they’re at, the other one wants to order pizza with SMS, and the third one wants to repeatedly SMS his girlfriend how much he loves her. And then of course, people want widgets, group messaging and create their own theme buttons.
And this is a positive problem for us and keeps us motivated adding new cool features in our messenger app.